Change is GoodAs stated in last month’s newsletter, Member Tricia Hoekwater and Associate Member Mary Gillen co-authored a very thorough and in-depth course about blogging for the personal property inventory industry. It was scheduled to launch this month.

HOWEVER, once it was completed, we realized that it was just too in-depth for one course. The details and information when “digging deep” into marketing strategy and how to develop a blogsite are needed, but cramming all of this into one course would not be in your best interest. It was the epitome of “too much information!”

Therefore, we decided it would be best to break it down into three courses instead of cutting out a lot of great information. By doing this, it also allowed for additional information to be added, making these individual 3 courses even better!.

Dividing, editing, and adding information, obviously, delayed the projected timeline of having the Blogging course available in March. We are working on this now, and the first course – Introduction to Blogging – should be available very soon.

Blogging can seem overwhelming and intimidating, so the basics and details are included to give you a great start with a solid foundation of knowledge. It’s easy to put blogging on the back burner. Like any new undertaking, it takes a commitment, willingness to learn, and a plan that can be executed and followed. Starting a blog and keeping it alive is a noteworthy achievement. We are confident this course gives the information to do just that! The modules in Introduction to Blogging are:

Module 1 – Building the Foundation

  • Introduction to Blogging
  • What is a Blog
  • Why Blog
  • Start Right
  • Pros and Cons

Module 2 – Creating Content for Your Blog

  • Generating Content Ideas
  • Types of Content
  • Content Formats
  • Developing Fresh Content
  • Images

Module 3 – Naming and Branding Your Blog

  • Naming Your Blog
  • Branding Your Blog
  • Promoting Your Blog
  • Resources