We periodically review the National Inventory Certification Association Code of Ethics. It’s good to always remember what standards have been set for our industry, and what you have agreed to abide by when you became a member of NICA.
One of the points under the category Confidentiality is a key item to remember when sharing your testimonials – “Publish customer testimonials only with their written consent.”
We all can agree that placing testimonials on your website is one of the best ways to let prospective clients learn about you. Often people are happy to give you a written recommendation, but most don’t take the time to do it. A quick request to your clients will result in a few very kind responses that highlight your professionalism, your work ethic, the quality of your finished product, etc.
The best way to receive testimonials is to ask. You can always ask them face-to-face or on the telephone, but it’s best to send an email or a letter with a form included requesting this information. Either of these 2 methods will give you the information in writing, which will serve as proof of their consent to use their remarks publicly. Be sure to let them know whether you’ll be using their full name or just their initials, or you can ask how they prefer to be listed.
If there is a need to edit the comments in any way, be sure to send it back to them for their approval.