This Marketing Minute is provided by Associate Member Mary Gillen
When writing copy for your newsletter, blog, advertising content, or any other information, there are key elements to consider. The following information will help you write content that your prospects, referral sources, and cllients will want to read.
Keep the Copy Short
People skim and scan Web pages for information. Don’t be afraid to cut the copy down so folks can easily find what they need.
TOO LONG: How do I check out when I am done shopping at Acme.com?
EASY TO SCAN: How do I check out?
Four Questions That Need to Be Answered in Copy That Sells
- Who might purchase your product or service?
- Why do they want it?
- What are the reasons a prospect might not buy your product or service?
- What are the reasons you can use to persuade the prospect to buy and close the sale?