This Marketing Minute is provided by Associate Member Mary GillenMary Gillen

Often, we can get into a “marketing rut.” When you feel a need to do something new and/or different, consider one or more of these unique strategies that can help people remember you and your company.

Voice Mail Tip of the Day

Make the most of voice mail by posting a better-than-standard answering message. Include a “tip of the day” on your message, which can prove to be entertaining and educational to callers, as well as a credibility builder for you.

The Luck of the Draw

Next time you’re the Spotlight Speaker at a networking function, make sure everyone walks away with the possibility of being a winner. One marketer we know gives away “scratch-to-win” $1 lottery tickets to all attendees at the end of her presentation with the message “Wishing you the best of luck in your business.” This surprise gift pleases everyone and draws attention to this marketer’s creativity.

Attract Twitter Attention with Quotations

Want to gain more recognition on Twitter? Schedule and post famous quotations throughout the day. Folks on Twitter love to re-tweet quotations. Find over 27,000 quotations online from over 3,100 authors at The Quotations Page.

Marketing with License Plates

Many state motor vehicle departments in the US offer customers the option to purchase personalized license plates. A math tutor in Herndon, VA, bought personalized tags that read “MATH TUTR”. No matter where she goes, she receives countless inquiries about her tutoring services from folks who read her license plates. Her “license plate marketing program” sends her a steady supply of students.

What would YOUR license plate say?