Marketing Minute – Expand Your Contacts List

This Marketing Minute is provided by Associate Member Mary Gillen

Growing your list of contacts, meeting new people, and reconnecting with those you’ve lost touch with are ways to increase your list of potential clients. When you go shopping, attend social functions and parties, and any time you have the opportunity, grab the chance to meet someone new.

Use Meetup.com to Make New Prospect Connections

If you want to connect with new prospects, you need to take an interest in what interests them.
Check out Meetup.com, which is the world’s largest network of local groups. Through Meetup, you can organize a local group or find one of the thousands already meeting up face-to-face. Because of Meetup, over 130,729 groups get together in local communities each day.

Always Talk to Strangers

Always make an effort to chat with or sit next to someone you don’t know at a networking function, chamber luncheon, party, etc. With prospecting, it’s “who you don’t know” that counts.

Drum Up the Alum

If you attended a big university and you’re currently living near a large metropolitan area, there is a good chance that there’s an alumni association in your midst. Check with your university for an alumni directory that can help with local prospecting. Also, contact a few of your fellow grads who are living in your area to see if local alumni meetings are held. If not, consider starting one yourself!