This Marketing Minute is provided by Associate Member Mary GillenMary Gillen

Continuing with the focus on New Year Resolutions and Networking, you can network via social media. Take the time to answer questions people post in online forums! This can help home inventory professionals establish credibility and attract prospect attention to both potential clients and professional referral sources. So how can you do this on Twitter?

Take advantage of this Twitter Search Operator:

natural disaster ? searches for Tweets that contain the words natural disaster when asking a question. Be sure to include the space before the question mark.

You can also find questions being asked using the terms insurance, fire, probate, estates, collectibles, appraisals … any key term that would represent the services you offer or knowledge you can share.

It’s often beneficial to add a location (since your service is normally local) by including your state or city.