This Marketing Minute is provided by Associate Member Mary Gillen

One of the main reasons to use your niche keywords is to find followers who are prospects, not competitors.

Since you provide home and small business inventory services, search Twitter using the terms “insurance agent” or “estate planner” and the other key words related to those who would be prospective referral sources. Start following those folks. They will eventually learn about you and most likely form interest to meet you face-to-face or virtually. Either way, many will most likely become great referral sources, sending you their clients as referrals.

TIP: For search engine optimization, be sure to include an important keyword phrase in your bio that describes the type of inventory services you offer.