Many are experiencing “downtime” due to the virus, so we are sharing a marketing tip that can be time-consuming, but one that you might have time to do now.

Call potential referral sources, i.e., insurance agents, attorneys, and financial planners. Have your talking points ready to offer three terrific ways this person (or their clients) can benefit from your inventory service. These three succinct statements will most likely catch their interest.

If you need to leave a voice mail message, include the three ways they can benefit from meeting with you and leave a specific time and date that you’ll call them. Also, state that they should call you if this meeting time doesn’t fit their schedule. Chances are good that they’ll return the call.

If you prefer not to leave a voice message, you can do the same with an introduction email – include the three points and state a time you’ll call.

Then be sure to put this appointment on your calendar and be punctual when placing the call for the scheduled meeting.

You will have new referral sources to stay in touch with and nurture once your business is returning back to normal.

Guest Post by Mary Gillen: If your website isn’t getting the traffic you expect, Associate Member Mary Gillen can optimize it correctly so search engine robots can efficiently index your site content, which contributes to your search engine rankings.