This Marketing Minute is provided by Associate Member Mary Gillen
Be Positive!
When writing a newsletter, a blog, or even just an email, it’s best to avoid using negative words in your headline copy. It can leave a negative impression on some prospects. Giving a positive reaction will encourage people to return to your social media posts and your blog, and to continue to read your newsletters.
Examples of how you can change a negative into a positive headline:
NEGATIVE: “Your business is falling behind.”
POSITIVE: “Get ahead of the competition.”
NEGATIVE: “Why are you so fat?”
POSITIVE: “Drop 10 lbs. by summer”
NEGATIVE: “You are losing your customers.”
POSITIVE: “17 ways to find new business.”
NEGATIVE: “A fire can destroy everything you own.”
POSITIVE: “How a home inventory can help you recover from a loss.”