This Marketing Minute is provided by Associate Member Mary Gillen
Some people think prospecting for new clients is a lot of work or that it’s not worth the effort. Not so! Here are three great suggestions from Mary.
The “Sunday Drive” Can Pay Off
Go the distance with your prospecting by taking an hour each Sunday to drive around at least one office park in your local area. Note the names of businesses and their addresses. There are probably many that are not in your prospecting database. Locate their website and contact them the following week.
“Late” Mail Delivery Helps Your Marketing
Are you still sending direct mail? 33% of all business mail arrives on Monday. Don’t get lost in the post-weekend crush. Time the arrival of your mailing so it lands on the prospect’s desk later in the week in a smaller pile of mail. You stand a better chance of getting noticed.
Use Google to find LinkedIn Prospects
Use Google to search for prospects in LinkedIn, even if they are outside your LinkedIn network.
1) Go to Google >> http://google.com
2) Type in search term city-state site:linkedin.com
3) Click on one of the links in the organic (not paid ad) area on the search engine result pages to gain access to LinkedIn prospect info.
With little effort, these three tips will help you find quality prospects.