This Marketing Minute is provided by Associate Member Mary Gillen, who is an expert in SEO, marketing, responsive websites, and ADA compliant websites.
Whether your website was built years ago or is fairly new, it’s a good idea to periodically review the keywords you’re using and evaluate whether you should add new words or edit them.
Trends change, and using the proper keywords will help keep your website an easy site to be found when people are searching for your home inventory service. Following are some tips to help you with Search Engine Optimization for your website.
Conduct keyword research
Determine the words and phrases your potential clients use when searching for your service. Once you find the keywords, build a master list of them to be used in your online marketing. Following are three websites that provide keyword tools:
Google Keywords: https://adwords.google.com/select/KeywordToolExternal
When using Google’s Keyword Tool, select “Exact” as the Match Type on the keyword results page. This will filter your results so you have a more concise list.
Search for “long tail” keyword phrases
“Long tail” keyword phrases contain between three to five words. Use a keyword tool (listed above) to find these keyword phrases for the services you offer (i.e., specific to home inventory, collections inventory, loss inventory, appraisals, etc.). Create and download a list (either as a text or Excel file) of these long tail phrases. Be sure to incorporate these phrases in your website and blog content
Add Facebook “Like” buttons to your website and blog pages
As far as the major search engines are concerned, the Facebook Like button acts like a trusted referral. Facebook Likes act as a “link-back” to your Website or blog content, and you receive search engine ranking credit as a result.
Use responsive web design for Google SEO
Smartphone use for business grows every day. How does this affect your site’s search engine optimization? Google recommends marketers use responsive web design, which is the process of serving the same HTML code for all devices (laptops, tablets, smartphones) and using different CSS stylesheets to serve up the correct content formatting for each device (so your website will respond – expand or contract – according to the size of the devise screen). This ensures that all devices are working off the same set of URLs with no content duplication…something that Google likes a bunch. Find out more about responsive Web design by contacting Mary Gillen.