This Marketing Minute is provided by Associate Member Mary GillenMary Gillen

Most likely, your most valuable and far-reaching marketing tool is your website. And equally as likely, people are viewing your website on their desktops, laptops, smartphones, and tablets.

A website should have one codebase to efficiently serve all mobile devices. This is called “responsive web design” (RWD). Responsive Web Design is the approach that a website should be flexible enough to adapt to the various screen sizes and platforms. This is important, as it will best serve your customers and prospects. This also makes the best use of your web development budget because the burden and expense of needing to maintain multiple versions of a website disappear.

Search engine optimization is also important, as 80% of business conducted today starts with a search. Google recommends webmasters follow the industry best practice of using responsive web design. Rather than have sites for different devices that serve up the same content, make use of a single content site that Google can index efficiently. It also helps solve the SEO problem of being penalized for hosting duplicate content.

We thank Mary for her continued and excellent marketing tips. As an associate member of NICA, she knows our industry. Mary has created or updated many members’ websites, but they all have their own unique look. If you are seeking an upgrade or an entirely new website, the staff at NICA want you to be aware that she is excellent in creating responsive websites.