This Marketing Minute is provided by Associate Member Mary Gillen. Check out her website for more information about her services.
You spend a lot of time writing blogs and articles to help promote your home inventory business. Our tips today include helpful writing techniques as well as what to do when someone plagiarizes your material.
The “Inverted Pyramid Style”
Journalists are familiar with the “inverted pyramid” when composing news stories. You can use the same technique when writing your blogs, newsletter articles, or press releases. Start with the most important information first, smack dab in the first paragraph. The reader has access to the conclusion immediately, in case there isn’t enough time to finish the entire article. The supporting information is then added in the subsequent paragraphs.
The point: state the crucial info first so the reader can grab the facts quickly. Make sure the reader has immediate access to the who, what, when, where, and why info.
Words That Work in Marketing
Use the Active Voice
Use the active voice in your marketing copy. It makes the message shorter and more powerful.
NOT ACTIVE: “The new video developed by our company can show you why you need a home inventory.”
ACTIVE: “Our new video explains 10 reasons why a home inventory is essential.”
Has your work been plagiarized?
A free online plagiarism checker can help you detect if your content is (ahem) being used elsewhere on the web. Go to www.duplichecker.com, type a few phrases from your article or blog in the site’s text box, or upload your article as a .txt file to be checked.
If you find that your work is being used without your permission, contact the writer, and request that he or she take down that specific content. Also, state what you will do if they don’t do as requested, and give a date to have it completed. If you find they have not complied, you might want to send a cease and desist letter to them.