This Marketing Minute is provided by Associate Member Mary Gillen

When you find a possible new business prospect on LinkedIn you would like to connect to, it helps to determine if this person and your business are a good fit. Using Google Alerts makes it easy to learn about them.

Include the person’s name and company name to conduct some basic business intelligence on this person.

Go to google.com/alerts in your browser.

• Enter a search term for the topic or person you want to track.
• Choose Show Options to narrow the alert to a specific source, geographic region, etc.
• Select Create Alert.

To change your settings, click Show Options. You can change how often you get notifications and the types of sites you’ll see. When you’ve completed your changes, click Create Alert.

You’ll get emails whenever matching search results are found. This makes your research easier and specific to the type of professionals or clients you’re seeking.