This Marketing Minute is provided by Associate Member Mary Gillen

At some members’ request, we have created 3 courses to help you develop a successful blog. Today’s Marketing Minute, Use Google’s Website Optimizer to Test Your Content for Better Conversions, will help you optimize your new blog site.

Google’s Website Optimizer is a free tool that allows you to experiment and test different versions of your Web site’s content to discover which combination results in the highest number of conversions (proportion of traffic that converts into sales/leads).

Have a look at the Beginners Guide at
>> http://www.google.com/intl/en/websiteoptimizer/analytics

NOTE: You must sign in to your Google account in order to use the Website Optimizer.