Mary GillenCreating a LinkedIn profile is a great beginning. However, once you’ve completed it, what’s next? How do people find you? How do you find people you want to meet?

The text under your name on your LinkedIn profile is called your professional headline. To ensure that people can find you, be sure to include keywords and phrases in this headline that they will use to discover you. Also, be an approachable professional. Write your summary in the first person.

LinkedIn’s search engine indexes the phrases in your Profile’s Interests Section. Be sure to add the known phrases that prospects or professionals would use to search for your services on LinkedIn.

In addition to your personal profile, create a LinkedIn Company Page. This is a great way to promote your business, detail and itemize your services, and provide contact information.

This Marketing Minute is provided by Mary Gillen who has 24 years of Web development experience to build responsive, accessible websites for tech companies, associations, non-profits, and small businesses, blending professional design with measurable business results. I am also an experienced Website Accessibility Compliance Auditor, providing website testing & remediation for compliance with ADA, Section 508 and WCAG 2.1 A, AA & AAA Guidelines.