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Module 1 Quiz: Marketing to Older Demographics
You'll need to correctly answer at least 8 of the 10 questions below (at least 80%) to progress to the next unit.
Question #1: Only those over 65 are now considered Senior Citizens.
Question #2: The only way to identify a Senior is to know if they are retired.
Question #3: Seniors are a mix of Baby Boomers, Retirees, Senior Citizens, Greatest Generation, Post-war Generation, and the Elderly.
Question #4: Seniors need to build trust by developing rapport before they will agree to hire you.
Question #5: Facebook is the preferred social media platform for Seniors.
Question #6: When posting in Facebook, use sources that appeal to the Seniors to help build credibility for your home inventory service.
Question #7: YouTube is not a good social media platform for Seniors.
Question #8: The selling curve is usually much longer with Seniors than any other age group.
Question #9: Do not use emotion when marketing to Seniors. They just want the facts.
Question #10: Using Call To Actions is important when marketing to Seniors.