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Module 2 Quiz - How to Create a Marketing/Sales Plan
You'll need to correctly answer at least 8 of the 10 questions below (at least 80%) to progress to the next unit.
Question #1: Target market research is expensive and complex.
Question #2: To effectively reach customers, segment your target market into one primary market on which you focus most of your energy, and, at most, three secondary markets.
Question #3: The positioning statement is for external use and should be shared with your prospects.
Question #4: Brand recognition is part of your marketing positioning because you are showing the quality of your service through these marketing materials
Question #5: In the inventory industry, we are generally in the seller-doer model; the person making the sale is also the person doing the work. This is a major disadvantage that an inventory professional must overcome.
Question #6: A sales strategy is a plan of selling that allows for targeting customers in a meaningful, differentiated way.
Question #7: Having excellent customer care is considered an important part of a service strategy.
Question #8: A promotion strategy is the attempt to inform or persuade others into action.
Question #9: Small businesses cannot compete with the advertising budgets of larger companies.
Question #10: A marketing plan is the framework from which all of your marketing strategies are created,