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Module 2 Quiz: Marketing Methods for Senior Clients
You'll need to correctly answer at least 8 of the 10 questions below (at least 80%) to progress to the next unit.
Question #1: Always suggest that the Senior has an adult child or other caregiver in attendance when you meet with them.
Question #2: More than any other age demographic, Seniors require a variety of marketing efforts.
Question #3: Seniors didn’t grow up in the technology world of texts and voice mail, so they generally prefer telephone conversations.
Question #4: When they ask for information, just give the facts. Telling them stories can confuse Seniors.
Question #5: Since Seniors are home and have plenty of time on their hands, it’s appropriate to become a pest, contacting them a lot more frequently than other age demographics.
Question #6: Seniors like to watch videos, have one-on-one conversations, and they like to read. This means it’s best to leave print material with them to review.
Question #7: Use age-appropriate photos and larger font sizes when creating print material.
Question #8: Sometimes the best marketing technique is just to listen to conversations.
Question #9: It isn’t necessary to explain industry terms such as “contents” and “personal property” because they already know these terms or they wouldn’t be calling you.
Question #10: Many Seniors have tablets and smartphones, using these tools to do research, making it imperative that your website is responsive.