Mary GillenAre you finding yourself experiencing mundane marketing? If not now, you might hit that wall someday when you just can’t think of anything new to do or say to help promote your home inventory business. Check out these tips from our web developer and Associate Member Mary Gillen. These ideas just might be the spark you’re looking for.


Long domain name


Is your domain name too long to fit on car signage? Use your Twitter handle on the sign instead to attract prospects to follow you on Twitter.  Example of a Twitter handle: @marygillen


Spruce up your LinkedIn profile


The text under your name on your LinkedIn profile is called your professional headline. Be sure to include the keyword phrases that prospects will use to discover you in this headline.




Create YouTube videos, and keep them between 1 and 4 minutes long. The reason for the short videos is that Google tests for relevance to see if YouTube videos are watched straight through, giving more SEO credit to videos that are watched from beginning to end.


Have an active voice


When writing your marketing copy, use the active voice. It makes the message shorter and more powerful.


An example of Not Active copy: “The new video developed by our company can help you increase your sales.”

Compare this to an example of Active: copy: “Our new video has 17 ideas to help you increase sales.


These tips are just a sample of you can learn from the book, 367 Marketing Ideas & Tactics for Your Business by Mary Gillen. Download it here.