April is National Home Inventory Month: Find out more
02 Sep 2021

September is National Preparedness Month

National Preparedness MonthNational Preparedness Month (NPM) is recognized every September by Ready.gov. Launched in 2003,

Ready is a “national public service campaign designed to raise awareness about the importance of preparing for disasters and emergencies that could happen at any time,” including natural and man-made disasters. The goal of the campaign is to promote preparedness through public involvement.

Their website provides weekly themes, social media posts, graphics, and videos for you to share on social media, in your blog, and in your newsletters. There is no charge to use this information.

The theme for 2021 is “Prepare to Protect. Preparing for disasters is protecting everyone you love.”

As a home and business inventory professional, you are aware of the importance of having documents of one’s belongings. By sharing this information from Ready.gov, you will educate and hopefully encourage people to hire your services to help them be prepared.

Click here for more information and to download visuals as you share this excellent information with your clients, prospects, and referral sources. 

 

26 Aug 2021

Marketing Minute – Niche Keywords

This Marketing Minute is provided by Associate Member Mary GillenMary Gillen

One of the main reasons to use your niche keywords is to find followers who are prospects, not competitors.

Since you provide home and small business inventory services, search Twitter using the terms “insurance agent” or “estate planner” and the other key words related to those who would be prospective referral sources. Start following those folks. They will eventually learn about you and most likely form interest to meet you face-to-face or virtually. Either way, many will most likely become great referral sources, sending you their clients as referrals.

TIP: For search engine optimization, be sure to include an important keyword phrase in your bio that describes the type of inventory services you offer.

19 Aug 2021

Check Out These Blogs!

This post is featuring Associate Members’ blogs so you can start to follow them, learn from them, and possibly share this great information now via social media and your blogs (if you already have one established). If you aren’t currently writing a blog, but plan on writing one in the future, bookmarking some of their posts now will make them available to share as guest posts when you’re ready – and you’ll have a library of articles already prepared!

Mary Gillen WebsiteMary Gillen writes (in her words) a “definitely geeky and technical” blog.

However, she has received great feedback from clients, which has enabled her to learn that customers have gained great, useful information.

One area, in particular, is how to fix accessibility errors. By sharing step-by-step instructions, they were able to gain this knowledge from her blog.

Visit her Accessible Website Services Blog. Though it might be “geeky,” it’s written in common, easy-to-understand language!

ValuePros BlogThe blog that provides super inventory information is from ValuePros. Whether you plan on participating in their Appraisal Examiner initiative or just want this information available for your own edification that will enable you to provide educated advice to your clients. this blog will provide valuable knowledge for you.

The various topics relate to appraisals and valuations, with first-hand information about their work. Want to learn about sports memorabilia, fine art, antiques, coins, and more? This is the blog for you!

Frequent customer questions are also a big part of the content of this blog. They share those answers right here on the Blog page of their website.

12 Aug 2021

West Virginia Inventory Professional Achieves Industry Designation

The National Inventory Certification Association congratulates member Kirk Luzader for achieving Certified Inventory Specialist designation.

PRESS RELEASE – The National Inventory Certification Association (NICA) is pleased to announce that Kirk Luzader, owner of Home Content Documenting, has recently earned the designation of Certified Inventory Specialist (CIS). Achieving this designation confirms that he has gained knowledge to provide professional residential and small business contents inventory services.

To earn the CIS designation, Luzader successfully completed required courses developed by NICA, agreed to conduct business according to the asset industry Code of Ethics, and accumulated a minimum number of Continuing Education Units. He then passed the Certification Exam, which is the final step in achieving this designation.

There is an increasing awareness of the necessity and benefits of having a prepared photographic and written record of one’s personal property. This knowledge and the ever-increasing busy lifestyles of homeowners and business owners alike create a growing demand for a professional inventory service provider. 

Having an industry certification is not required for the contents inventory industry. However, choosing to invest in continuing education shows a desire to learn and excel as a personal property inventory professional. Earning these credentials informs clients that Luzader has gone the extra mile to ensure that he provides quality inventory services for homeowners, renters, and business owners. 

Luzader stated that his interest in developing his own home inventory business stems from his previous career. He spent over 27 years in the insurance industry inspecting client losses. 

Home Content Documenting is located in Triadelphia, West Virginia.

05 Aug 2021

The Value of Blogging

Blog TilesBlogs serve many purposes. The number one reason people in our industry blog is to market their services. Being able to educate your readers is a perfect way to gain business. Once people learn the need for an inventory – and the various reasons they would need or want one – many will choose to hire an inventory professional. Of course, they will most likely hire the one who writes the blog they read that is full of helpful information.

NICA encourages you to begin a blog of your own. Our Introduction to Blogging course will help you get started with the planning process and learn some great tips on how to market it. It’s best not to rush into this commitment, but the course will give you plenty of topics to think about and consider.

Writing a blog will help to educate your readers, share information with other inventory professionals, and even include blog articles from local referral sources (who might also include some of your posts in his or her blogs). The bottom line, you will gain recognition which will help grow your business.

The 2nd of 3 blogging courses is in the works now and should be released by early fall. The 2nd course delves deep into how to create content, where to find it, and how to market your blog. The 3rd course will be more technical, teaching you how to create your own – on your own. If you already know that you’d rather have a professional set it up for you, Associate Member Mary Gillen is exceptional in all things technical and we highly recommend a conversation with her before you begin. 

Get started now – if only to learn about blogging and if it’s for you – by taking the Introduction to Blogging course. As a plus, you’ll receive 2 CEUs towards your CIS renewal.

26 Jul 2021

British Columbia Inventory Professional Achieves Industry Designation

The National Inventory Certification Association congratulates Andy Mendel, located in British Columbia, Canada,  for achieving his Certified Inventory Specialist designation.

The National Inventory Certification Association (NICA) is pleased to announce that Andy Mendel, owner of True North Executor Solutions, Inc., has recently earned the designation of Certified Inventory Specialist (CIS). Achieving this designation confirms he has gained knowledge to provide professional asset inventory services.

To earn the CIS designation, Mendel successfully completed the required courses developed by NICA, agreed to conduct business according to the asset industry Code of Ethics, and accumulated a minimum number of Continuing Education Units. He then passed the Certification Exam, which is the final step in achieving this designation.

Having an industry certification is not required for the contents inventory industry. However, choosing to invest in continuing education shows a desire to learn and excel as an asset inventory professional. Earning these credentials informs clients that he has gone the extra mile to ensure that True North Executor Solutions provides quality inventory services. 

Mendel stated, “We are problem solvers and every day we help others navigate the challenges of an estate.  True North offers a vast array of services to trust officers, estate lawyers,  executors, and families by coordinating the management of the physical assets and household property as part of the estate resolution process. We provide professional estate inventory services including 3D virtual walk-throughs.  Our team of professionals also provides full-service security and maintenance, asset valuation/appraisal services, and socially and environmentally conscious dispersal of assets including online auctions. True North also provides compassionate beneficiary assistance including grief support and dispute resolution.”

22 Jul 2021

Highlighting the Business Contents Inventory Course

BooksWhen most people choose to enter this industry, they think of only houses; thus, “home inventory.” However, once investigating the industry, there is a realization that there are many other needs for a record of one’s contents … storage units, boats, RVs, and businesses.

Though the processes are the same – creating documents of descriptions along with photos and/or videos, the course, Business Contents Inventory, hones in on business asset inventories.

In addition to disaster preparedness, there are many other business activities that require a thorough and up-to-date document of personal property. These include placing items in storage, tracking inventory, applying for a loan, preventing unnecessary purchases, and preparing for a buy, sell, or merger. You will be introduced to each specific type of contents inventory, along with details of the reasons for this documentation.

To properly recommend when it might be beneficial for the business owner to discuss coverage with their insurance agent, this course includes insurance basics of commercial insurance.

The 3 Modules are 1) Business Inventory, 2) Determining Your Inventory Process, and 3) Providing Your Business Inventory Service.

This is one of the four core courses required to achieve your Certified Inventory Specialist (CIS) designation.

08 Jul 2021

Marketing Minute – Writing Emotional Headlines

This Marketing Minute is provided by Associate Member Mary GillenMary Gillen

The purpose of a headline is to draw the reader’s attention. It is short with the intent to grab their interest so they want to read what follows.

Do your blog articles – and even your Facebook posts and Twitter tweets – use emotion to motivate? Here are some examples that other professionals used, and ideas to get you started for your next writings.

Using emotion (sadness, fear, joy, etc.) is a great strategy to gain attention and also to increase your click-through rates.

Dentist: “We Love Cowards!”
Orthodontist: “Don’t Worry! No Down Payment for Braces!”
Addiction Treatment Center: “Want to Stop? Start By Calling Us”
Hearing Aid Center: “We Listen…So You Can Hear”

And suggestions for our industry:

“Don’t Lose It! We’ve Got You Covered!”
“We Do the Tedious Work So You Don’t Have To!”
“Sirens Screaming! Flashing Lights! Be Prepared for the Worst.”
“The Feeling is ‘Relief’ When You Have a Home Inventory.”

17 Jun 2021

Florida Inventory Professional Achieves Industry Designations

The National Inventory Certification Association congratulates member Mandy Peterson for achieving CIS and CAE Designations.

The home inventory national association, National Inventory Certification Association (NICA) is pleased to announce that Mandy Peterson, owner of Peterson Inventory & Appraisal Examination, has recently earned the Certified Inventory Specialist (CIS) and Certified Appraisal Examiner (CAE) Designations.

Achieving her CIS shows that she has gained knowledge to provide professional residential and small business contents inventory services. The CAE achievement confirms that she has the education and credentials required to collect thorough and proper information needed to assist appraisers as they prepare USPAP certified appraisals.

There is an increasing awareness of the necessity and benefits of having a prepared photographic and written record of one’s personal property. This knowledge and the ever-increasing busy lifestyles of homeowners and business owners alike create a growing demand for a professional inventory service provider.

To earn the CIS designation, Peterson completed the required courses developed by NICA, agreed to conduct business according to the asset industry Code of Ethics, and accumulated a minimum number of Continuing Education Units. She then passed the Certification Exam, which is the final step in achieving this designation.

When completing an inventory service for residential and commercial clients, the inventory professional is often asked if they know the value of items, or if they can refer an appraiser. To help ensure that the inventory service provider is prepared to serve the appraisal industry, the NICA Education Committee, consisting of NICA members, an established property appraiser, and the Association Directors, determined the requirements to achieve an Appraiser Examiner Certification.

Choosing to invest in continuing education shows a desire to learn and excel as a personal property inventory professional. Earning these credentials informs clients that Peterson has gone the extra mile to provide quality inventory services for homeowners, renters, and business owners.

Based in Lakeland, Florida, Ms. Peterson offers residential and business asset inventory services and appraisal examination services throughout Central Florida.