April is National Home Inventory Month: Find out more
26 Jul 2021

British Columbia Inventory Professional Achieves Industry Designation

The National Inventory Certification Association congratulates Andy Mendel, located in British Columbia, Canada,  for achieving his Certified Inventory Specialist designation.

The National Inventory Certification Association (NICA) is pleased to announce that Andy Mendel, owner of True North Executor Solutions, Inc., has recently earned the designation of Certified Inventory Specialist (CIS). Achieving this designation confirms he has gained knowledge to provide professional asset inventory services.

To earn the CIS designation, Mendel successfully completed the required courses developed by NICA, agreed to conduct business according to the asset industry Code of Ethics, and accumulated a minimum number of Continuing Education Units. He then passed the Certification Exam, which is the final step in achieving this designation.

Having an industry certification is not required for the contents inventory industry. However, choosing to invest in continuing education shows a desire to learn and excel as an asset inventory professional. Earning these credentials informs clients that he has gone the extra mile to ensure that True North Executor Solutions provides quality inventory services. 

Mendel stated, “We are problem solvers and every day we help others navigate the challenges of an estate.  True North offers a vast array of services to trust officers, estate lawyers,  executors, and families by coordinating the management of the physical assets and household property as part of the estate resolution process. We provide professional estate inventory services including 3D virtual walk-throughs.  Our team of professionals also provides full-service security and maintenance, asset valuation/appraisal services, and socially and environmentally conscious dispersal of assets including online auctions. True North also provides compassionate beneficiary assistance including grief support and dispute resolution.”

22 Jul 2021

Highlighting the Business Contents Inventory Course

BooksWhen most people choose to enter this industry, they think of only houses; thus, “home inventory.” However, once investigating the industry, there is a realization that there are many other needs for a record of one’s contents … storage units, boats, RVs, and businesses.

Though the processes are the same – creating documents of descriptions along with photos and/or videos, the course, Business Contents Inventory, hones in on business asset inventories.

In addition to disaster preparedness, there are many other business activities that require a thorough and up-to-date document of personal property. These include placing items in storage, tracking inventory, applying for a loan, preventing unnecessary purchases, and preparing for a buy, sell, or merger. You will be introduced to each specific type of contents inventory, along with details of the reasons for this documentation.

To properly recommend when it might be beneficial for the business owner to discuss coverage with their insurance agent, this course includes insurance basics of commercial insurance.

The 3 Modules are 1) Business Inventory, 2) Determining Your Inventory Process, and 3) Providing Your Business Inventory Service.

This is one of the four core courses required to achieve your Certified Inventory Specialist (CIS) designation.

08 Jul 2021

Marketing Minute – Writing Emotional Headlines

This Marketing Minute is provided by Associate Member Mary GillenMary Gillen

The purpose of a headline is to draw the reader’s attention. It is short with the intent to grab their interest so they want to read what follows.

Do your blog articles – and even your Facebook posts and Twitter tweets – use emotion to motivate? Here are some examples that other professionals used, and ideas to get you started for your next writings.

Using emotion (sadness, fear, joy, etc.) is a great strategy to gain attention and also to increase your click-through rates.

Dentist: “We Love Cowards!”
Orthodontist: “Don’t Worry! No Down Payment for Braces!”
Addiction Treatment Center: “Want to Stop? Start By Calling Us”
Hearing Aid Center: “We Listen…So You Can Hear”

And suggestions for our industry:

“Don’t Lose It! We’ve Got You Covered!”
“We Do the Tedious Work So You Don’t Have To!”
“Sirens Screaming! Flashing Lights! Be Prepared for the Worst.”
“The Feeling is ‘Relief’ When You Have a Home Inventory.”

17 Jun 2021

Florida Inventory Professional Achieves Industry Designations

The National Inventory Certification Association congratulates member Mandy Peterson for achieving CIS and CAE Designations.

The home inventory national association, National Inventory Certification Association (NICA) is pleased to announce that Mandy Peterson, owner of Peterson Inventory & Appraisal Examination, has recently earned the Certified Inventory Specialist (CIS) and Certified Appraisal Examiner (CAE) Designations.

Achieving her CIS shows that she has gained knowledge to provide professional residential and small business contents inventory services. The CAE achievement confirms that she has the education and credentials required to collect thorough and proper information needed to assist appraisers as they prepare USPAP certified appraisals.

There is an increasing awareness of the necessity and benefits of having a prepared photographic and written record of one’s personal property. This knowledge and the ever-increasing busy lifestyles of homeowners and business owners alike create a growing demand for a professional inventory service provider.

To earn the CIS designation, Peterson completed the required courses developed by NICA, agreed to conduct business according to the asset industry Code of Ethics, and accumulated a minimum number of Continuing Education Units. She then passed the Certification Exam, which is the final step in achieving this designation.

When completing an inventory service for residential and commercial clients, the inventory professional is often asked if they know the value of items, or if they can refer an appraiser. To help ensure that the inventory service provider is prepared to serve the appraisal industry, the NICA Education Committee, consisting of NICA members, an established property appraiser, and the Association Directors, determined the requirements to achieve an Appraiser Examiner Certification.

Choosing to invest in continuing education shows a desire to learn and excel as a personal property inventory professional. Earning these credentials informs clients that Peterson has gone the extra mile to provide quality inventory services for homeowners, renters, and business owners.

Based in Lakeland, Florida, Ms. Peterson offers residential and business asset inventory services and appraisal examination services throughout Central Florida.

10 Jun 2021

Marketing Minute – Copywriting Tips

This Marketing Minute is provided by Associate Member Mary GillenMary Gillen

How to Handle Long Headlines

If you have a long headline, you can make it easier for the reader to understand your message by setting 50% of the words in a larger font.

EXAMPLES:

  • The Secret of HOW TO BE THINNER
  • ORGANIC FOOD: Now Is The Time To Buy It
  • 17 Marketing Ideas To GROW YOUR BUSINESS

In the body of your copy, you will often have links to sources, other articles, your website, etc. You don’t want too many words in your links, so…

Keep your links short

The easiest way to keep your links short is to delete unnecessary words

TOO MANY WORDS:

Click on these links to find out about Acme Associates’ hours, to get directions to Acme Associates’ office, or to see the Acme Associates contact list.

EASIER TO COMPREHEND:

Visit Acme Associates
Hours
Directions
Contact List

These two tips will draw more attention to your articles and also encourage people to click on your links.

27 May 2021

Inventory 101

CurriculumOne of the courses required to achieve your Certified Inventory Specialist designation is Inventory 101. The purpose of this course is to help inventory professionals learn about the various inventory categories so you are prepared to speak knowledgeably with others in the “counting industry.” This knowledge will also enable you to know whether to consider a job opportunity or to decline.

Personal property inventory is fairly new compared to retail and manufacturing, so you will most likely be contacted to inventory a retail store. Especially at year-end, numerous convenience store owners or managers will be calling to find someone to count their bubble gum, candy bars, and other consumables in their store. Small manufacturers and sheet metal shops might call on you to count their “pieces and parts” at year-end.

Knowing the key words and types of items other industries inventory will help you know what opportunities to accept and which ones to pass on or refer if you know of someone who specializes in that industry. These calls give you an opportunity to ask if they have an inventory of their equipment, furniture, electronics, etc. Give a quick explanation of why it is important to have this inventory, and you might secure a personal property inventory client!

17 May 2021

Folsom, CA Inventory Professional Achieves Appraisal Examiner Certification

The National Inventory Certification Association congratulates member Cynthia Breazeale for achieving the designation of Certified Appraisal Examiner.

Cynthia BreazealeThe National Inventory Certification Association (NICA) is pleased to announce that Cynthia Breazeale, owner of Trusted Inventory, has recently earned the designation of Certified Appraisal Examiner (CAE). 

The growth of the personal property inventory industry has created an opportunity for contents inventory professionals to serve as Appraisal Examiners. The purpose of a CAE designation is to establish recognition for this specialized service. This certification provides the education and the credentials needed to properly assist appraisers. 

This enables appraisal firms to locate and subcontract certified, qualified examiners to assist with the collection of descriptions and photos of items to be appraised. The appraisers are then able to create an accurate Uniform Standards of Professional Appraisal Practice (USPAP) compliant certified report from this information provided by the inventory professional. Additionally, the home inventory professional is able to grow their businesses through additional revenue opportunities.

When completing an inventory service for residential and commercial clients, the inventory professional is often asked if they know the value of items, or if they can refer an appraiser. The CAE designation signifies that these contents inventory professionals have the knowledge required to collect and then submit the necessary information for an appraiser to assign value. This allows for a two-way referral opportunity between these two industries.

To help ensure that the inventory service provider is prepared to serve the appraisal industry, the NICA Education Committee, consisting of NICA members, an established property appraiser, and the Association Directors, determined the requirements to achieve an Appraiser Examiner Certification. 

Only those who have earned their Certified Inventory Expert (CIE) or Certified Inventory Specialist (CIS) designation are eligible to apply for this additional level. The inventory professional is also required to successfully complete the Customer Service and Appraisal Examiner courses, plus an elective chosen from the NICA curriculum. The Appraisal Examiner course was co-written by a property appraiser to ensure the integrity and provide hands-on processes for accurate collection of information.

Based in Folsom, California, Trusted Inventory offers residential and business asset inventory services throughout Northern California. For more information about Trusted Inventory, visit https://www.trustedinventory.com

12 May 2021

Marketing Minute – Creative Marketing Tactics

This Marketing Minute is provided by Associate Member Mary GillenMary Gillen

Often, we can get into a “marketing rut.” When you feel a need to do something new and/or different, consider one or more of these unique strategies that can help people remember you and your company.

Voice Mail Tip of the Day

Make the most of voice mail by posting a better-than-standard answering message. Include a “tip of the day” on your message, which can prove to be entertaining and educational to callers, as well as a credibility builder for you.

The Luck of the Draw

Next time you’re the Spotlight Speaker at a networking function, make sure everyone walks away with the possibility of being a winner. One marketer we know gives away “scratch-to-win” $1 lottery tickets to all attendees at the end of her presentation with the message “Wishing you the best of luck in your business.” This surprise gift pleases everyone and draws attention to this marketer’s creativity.

Attract Twitter Attention with Quotations

Want to gain more recognition on Twitter? Schedule and post famous quotations throughout the day. Folks on Twitter love to re-tweet quotations. Find over 27,000 quotations online from over 3,100 authors at The Quotations Page.

Marketing with License Plates

Many state motor vehicle departments in the US offer customers the option to purchase personalized license plates. A math tutor in Herndon, VA, bought personalized tags that read “MATH TUTR”. No matter where she goes, she receives countless inquiries about her tutoring services from folks who read her license plates. Her “license plate marketing program” sends her a steady supply of students.

What would YOUR license plate say?

21 Apr 2021

Marketing Minute – Copywriting

This Marketing Minute is provided by Associate Member Mary GillenMary Gillen

When writing copy for your newsletter, blog, advertising content, or any other information, there are key elements to consider. The following information will help you write content that your prospects, referral sources, and cllients will want to read.

Keep the Copy Short

People skim and scan Web pages for information. Don’t be afraid to cut the copy down so folks can easily find what they need.
TOO LONG:                  How do I check out when I am done shopping at Acme.com?
EASY TO SCAN:           How do I check out?

Four Questions That Need to Be Answered in Copy That Sells

  1. Who might purchase your product or service?
  2. Why do they want it?
  3. What are the reasons a prospect might not buy your product or service?
  4. What are the reasons you can use to persuade the prospect to buy and close the sale?