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Marketing and Sales



3 CEUs

Participants in this course will learn the difference between marketing and sales, understanding your prospect’s “pain points,” and how you can help them solve their problems. how to create an effective and memorable presentation. You will also be introduced to online marketing and sales and how to build a referral network.

This online, self-directed course is provided through the National Inventory Certification Association’s Continuing Professional Education (CPE) program, which recognizes those who set themselves apart as an inventory professional, committed to lifelong learning. Successful completion of this course earns the participant 3 CEUs.


Knowing the difference between marketing and sales is the first step towards developing a professional marketing plan that can help you generate new business or more business from the customers you already have. Understanding your prospect’s “pain points” and how you can help them solve their problems become the foundation of your marketing messages. Taking this a step further, you need to learn how to develop strategies for pricing, sales, and service, based on your ideal customer.

To be successful in this online age, you also need to know how to research the keyword terms that prospects and customers use to find your services in the major search engines. By incorporating those terms into a professionally-designed responsive website, you can help prospects discover your services in your local area so you can generate new leads. You will also need to turn those leads into paying customers. To build on your success, you’ll also need to know how to develop and nurture a referral network based on your satisfied customers.

Successful completion of this online self-directed course earns the participant 3 CEUs.