Knowing the difference between marketing and sales is the first step towards developing a professional marketing plan that can help you generate new business or more business from the customers you already have. Understanding your prospect’s “pain points” and how you can help them solve their problems become the foundation of your marketing messages. Taking this a step further, you need to learn how to develop strategies for pricing, sales, and service, based on your ideal customer.
To be successful in this online age, you also need to know how to research the keyword terms that prospects and customers use to find your services in the major search engines. By incorporating those terms into a professionally-designed responsive website, you can help prospects discover your services in your local area so you can generate new leads. You will also need to turn those leads into paying customers. To build on your success, you’ll also need to know how to develop and nurture a referral network based on your satisfied customers.
Successful completion of this online self-directed course earns the participant 3 CEUs.