April is National Home Inventory Month: Find out more

Marketing to Seniors



2 CEUs

Participants in this course, Marketing to Seniors, are presented with descriptions and traits of those who make up the “Seniors” demographic, and how to work with them. Marketing and advertising methods should be considered when targeting a specific demographic, and various proven methods are covered. Referrals are often a big part of marketing plans, and Marketing to Seniors covers the various opportunities to develop these relationships.

This online, self-directed course is provided through the National Inventory Certification Association’s Continuing Professional Education (CPE) program, which recognizes those who set themselves apart as an inventory professional, committed to lifelong learning.


As a home inventory professional, you realize the various reasons one needs an inventory. The need is even greater for older adults, as they often transition into a smaller home, assisted living, or move in with family. Moving is one of the top life stressors to begin with. Now consider the fact that most Seniors have been in their home for many years and have accumulated a lifetime of memories and belongings. Most likely, they do not know what they own, as many now have full garages, sheds, basements, attics, and even spare bedrooms which have kept these items out of sight and out of mind.

A personal property inventory can make downsizing and moving much easier. It will also help with decision making and provide peace of mind, knowing exactly what they own before items are being shared with family members and friends, discarded, donated, or sold. Many seniors – if they haven’t already – complete their estate planning. Having an inventory is a key element of this planning process.

It is helpful for inventory professionals to understand the needs of the Senior market. Knowing their needs and wants is the first step in developing relationships with your prospects. There is often a two-tier prospect level, as often an adult child is assisting their parent in making their decisions. If not their adult child, Seniors often reach out to their trusted, professional advisors for advice and guidance.

Successful completion of this online, self-directed course earns the participant 2 CEUs.