Search engine optimization (SEO) is a process of optimizing your blog and/or website with the goal of improving your rankings in the search results and getting more organic (non-paid) traffic.
The history of SEO dates back to the 90s when search engines emerged for the first time. Today, it is an essential marketing strategy and an ever-growing industry. Search engine optimization focuses only on organic search results and does not include Pay-Per-Click (PPC) optimization. Both SEO (Organic Results) and PPC (Paid Results) are part of Search Engine Marketing.
The search engines are used by internet users when they are searching for something. You want to provide the answer to that something. It doesn’t matter whether you sell a product or service, write a blog, or anything else – search engine optimization is a must for every website and/or blogsite owner.
To put it simply: SEO is a compilation of all the actions you do to make Google consider your blogsite and/or website a quality source and rank it higher for your desired search queries.
The topics presented in this course are:
Lesson 1: Introduction to SEO
- Key Aspects of SEO
- Useful Vocabulary
- Learning SEO
Lesson 2: Keywords
- Keyword Research
- Keyword Tools
- Keyword Difficulty
Lesson 3: Basic Site Setup for SEO
- Setting Up Your Blog
- SEO Plugins for WordPress
- Meta Descriptions and Page Titles