Each year we offer a survey for member input to help determine the topics of the new courses to be developed. This helps the association know members’ interests and enables NICA to fulfill your preferences.

The topics for the two new courses this year are blogging for business and marketing to the senior market and their family members. These 2 topics will be greatly beneficial for you to learn more marketing techniques and approaches to promote your home inventory business. Blogging for business will give tips and techniques to help you develop a professional blog and to be found by your target market. The marketing to the senior market will give tips and strategies to market directly to that specific market, plus professionals who can be excellent referral sources. Additionally, a section will cover how to market to the family members who are caring for or established executors of the seniors you are seeking to serve.

We thank all who responded to the survey, as this helps us serve our members by providing the education and knowledge they are seeking.