This Marketing Minute is provided by Associate Member Mary Gillen
Use Your Search Engine’s Autocomplete Feature
Want your blog posts to be easily found by Search Engines? When writing your blog post titles, be sure to make use of the Search Engine Autocomplete Feature. Google and other search engines will show you the keyword phrases that your prospects are actually using when searching for your services. Use these phrases as your blog titles for better indexing.
For example, here are results from a recent search for “Marketing ideas”:
- Marketing ideas during covid
- Marketing ideas for 2021
- Marketing ideas for service business
- Marketing ideas for restaurants
- Marketing ideas for new businesses
- Marketing ideas for insurance agents
- Marketing ideas for dental office
Pick the ones that apply to your home inventory business and use them as your titles to match what people are using to search.
Discover New Content Ideas via Wordtracker’s Tool
Need new content ideas? Use Wordtracker to get new content ideas.
Click on https://wordtracker.com, type in the word or phrase (we used “estate inventory”) and see the results that people are searching for. The top 5 were:
- Theft from estate before inventory
- Estate inventory checklist
- Real estate
- House inventory
- What is included in an estate inventory
Obviously, not every “find” is appropriate, but you’ll receive some very good ideas
Make Google Alerts & Twitter Tweets Do the Work
Monitor trends that will give you fodder for your next blog or newsletter article. Use Google Alerts – https://www.google.com/alerts – to create email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.
You can also take advantage of TwitterSearch – https://search.twitter.com/ – to see Twitter’s real-time topics.