Marketing Minute – Seminars, Trade Shows, and Conferences
Attending business functions provides great opportunities to meet referral sources and inventory prospects. Whether you’ve paid for a trade show booth, or are attending trade shows, seminars, and conferences, be sure to take time to make connections.
You Hosted a Seminar – How About the Folks Who Didn’t Attend?
A prospect who has made a reservation to attend your seminar or webinar but, for some reason, doesn’t attend, may still count as a “qualified” lead. Follow up. Offer to reserve space for him/her at your next seminar. Better yet: use the phone call as an opportunity to question them about their needs.
How to Easily Gather Prospect Email Addresses When Hosting a Trade Show Booth
Getting folks to sign up for your email mailing list from your busy trade show booth can be a challenge. Here’s an option to make it easier for everyone.
- Have folks send you a text message with their email address from their mobile phones as a request to subscribe. You can add this information to your list after the show.
- Create a subscription form on your website, a page no wider than 600 pixels so it can easily be viewed on a mobile phone. Prospects who visit your booth can complete the sign-up process right away, filling out the subscription form from their mobile. This can save you a ton of work after the show.
Stand Up and Market
Can’t afford to exhibit a trade show or conference? Be an attendee. Make the most of the question and answer periods during workshops and presentations. Stand up and ask a question, throwing in a reference about your business. Example: “As a home inventory professional, I would like to know if you have any unique tips for those who market to homeowners.” Make sure your question is intelligent and pertains to the matter being presented. This process can help you make more connections, as everyone in attendance now knows what you do.
Mary Gillen has 24 years of Web development experience to build responsive, accessible websites for tech companies, associations, non-profits and small businesses, blending professional design with measurable business results. She is also an experienced Website Accessibility Compliance Auditor, providing website testing & remediation for compliance with Section 508 and WCAG 2.1 A, AA & AAA Guidelines. Her experience also includes testing and fully remediating Adobe PDFs, Microsoft Office documents and pre-recorded videos.