We have entered the 2nd half of 2020. It’s been a unique year, to say the least! One constant is the benefit of being industry certified. We have a growing library of courses from which to choose when planning your recertification, which consists of acquiring five (5) Continuing Education Units annually. Two new courses are being created and will be available within the next few months. One of the new courses will cover the benefits of blogging and the other course includes information on marketing to the senior population.
This month we are featuring Social Media for Business, a course that is currently available and is helpful as you begin or increase your social media presence. Remember, most social media sites are free, which means you can make others aware of your inventory business and it only costs you your time!
There is no longer a question of whether social media is here to stay. For the business owner, the questions now are often how to use social media to market their business, what platform(s) would be best for their industry, what type of content to share, and where to find the content.
Knowing the format and purpose of each site is important so you know which ones are a good fit for your industry and will help you achieve your goals. Should you have a personal and business account or just one account for each social networking site? Is it best and keep them totally separate, completely intertwined, or partially mixed?
You will be introduced to the most common business social media platforms and their cultures, how to market your business using social media, and how to integrate social media into your current marketing initiatives. Also included are tips on finding and creating content, along with time-saving tools to assist you in the process. This is not a how-to course on setting up your accounts. Since formats, pages, and settings change frequently, we leave that up to the individual companies to provide current information.
The three modules are:
- Introduction to Social Media
- Using Social Media to Market Your Business
- Posting and Analyzing Your Information
Upon successful completion of Social Media for Business, you will be awarded three (3) Continuing Education Units.