This Marketing Minute is provided by Associate Member Mary Gillen
How to Handle Long Headlines
If you have a long headline, you can make it easier for the reader to understand your message by setting 50% of the words in a larger font.
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In the body of your copy, you will often have links to sources, other articles, your website, etc. You don’t want too many words in your links, so…
Keep your links short
The easiest way to keep your links short is to delete unnecessary words
TOO MANY WORDS:
Click on these links to find out about Acme Associates’ hours, to get directions to Acme Associates’ office, or to see the Acme Associates contact list.
EASIER TO COMPREHEND:
Visit Acme Associates
These two tips will draw more attention to your articles and also encourage people to click on your links.