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Tag: <span>ebook</span>

02 Nov 2017

Marketing Ideas and Tactics Ebook Preview

Mary Gillen
Mary Gillen

Associate Member Mary Gillen‘s soon-to-be-released ebook, 367 Marketing Ideas & Tactics for Your Business, provides great tips to help you market your business. She is generously sharing some items with us this month – let’s call it a preview of her marketing knowledge and creativity. Following is just a sample of what is included in her book.

Stand Up and Market – Can’t afford to exhibit at conferences? Make the most of the question and answer periods during workshops and presentations. Stand up and ask a question, throwing in a reference about your business. Example: “As a Web Designer, I would like to know how you think the Internet and World Wide Web will impact your industry.” Make sure your question is intelligent and pertains to the matter being presented. This process can help you make more connections.

CPAs & Attorneys = Mucho Referrals – Looking for referral business? Make sure that the CPAs (Certified Public Accountants) and lawyers in your local area know that your business exists. These professionals can be a major source of referral business, as they are important influencers on how their clients spend money and conduct business. These types of professional referrals can provide you with a consistent flow of qualified business.

Try something unusual!

Sometimes, you just want to do something different – or crazy – or unique. An unusual marketing initiative might be just what you need to build your business. 

Marketing with License Plates – Many state motor vehicle departments in the US offer customers the option to purchase personalized license plates. A math tutor in Herndon, VA, bought personalized tags that read “MATH TUTR”. No matter where she goes, she receives countless inquiries about her tutoring services from folks who read her license plates. Her “license plate marketing program” sends her a steady supply of students.

Step Out of “Character” – A CPA we know always makes it a point to send his clients birthday cards. Yet he takes it one step further. He calls each client and actually SINGS the traditional HAPPY BIRTHDAY song to them on their special day. And who cares if the only singer in his family is the sewing machine? His clients love him, and he has more business than he can handle.

There are many more – actually 363 more – ideas and tactics in Mary’s book. We will let you know when it’s available to purchase.

12 Oct 2017

Mundane Marketing?

Mary GillenAre you finding yourself experiencing mundane marketing? If not now, you might hit that wall someday when you just can’t think of anything new to do or say to help promote your home inventory business. Check out these tips from our web developer and Associate Member Mary Gillen. These ideas just might be the spark you’re looking for.

 

Long domain name

 

Is your domain name too long to fit on car signage? Use your Twitter handle on the sign instead to attract prospects to follow you on Twitter.  Example of a Twitter handle: @marygillen

 

Spruce up your LinkedIn profile

 

The text under your name on your LinkedIn profile is called your professional headline. Be sure to include the keyword phrases that prospects will use to discover you in this headline.

 

Videos!

 

Create YouTube videos, and keep them between 1 and 4 minutes long. The reason for the short videos is that Google tests for relevance to see if YouTube videos are watched straight through, giving more SEO credit to videos that are watched from beginning to end.

 

Have an active voice

 

When writing your marketing copy, use the active voice. It makes the message shorter and more powerful.

 

An example of Not Active copy: “The new video developed by our company can help you increase your sales.”

Compare this to an example of Active: copy: “Our new video has 17 ideas to help you increase sales.

 

These tips are just a sample of you can learn from the book, 367 Marketing Ideas & Tactics for Your Business by Mary Gillen. Download it here.
12 Feb 2014

Forrest Gump Your Networking

ForrestGumpPhoto

In our continued effort to assist new business owners gain knowledge and skills that will help create a successful company, we are pleased to announce our most recent addition to the National Inventory Certification Association Book Store.

Networking is often a confusing process to a new business owner or sales representative.  Once you start this business-building process, are you getting business from all the networking you do?

Forrest Gump Your Networking with Best Practices for Networking Success can help you.  “Stupid is as stupid does.” The line from the iconic movie Forrest Gump suggests that you have control over your results and it is never as true as it is in using business networking as a marketing strategy to grow your business.

Just collecting business cards isn’t enough

Going to networking events and collecting business cards does not bring you more business!

In order for networking to be the strategy that does bring you business, you have to know what to do, how to do it, when to do it, and what the reason is for the steps you are taking.

In this audio and booklet, Jack Klemeyer, business consultant and coach, gives you the strategies and tools proven successful time and time again with clients in several industries. If you use networking to grow your business, you need to make networking a profitable activity on your schedule. With this program you’ll clearly understand how everything works together and what you have to do before, during, and after a networking event to see a real change for your business.

What you will learn about networking

Here are some of the things you will learn:

  • What essential tools you must take with you to every event (and not just networking events)
  • How to create a clearly defined goals and targets for each event
  • What goes into turning prospects into clients and how to strategically make that happen
  • The importance of (and steps how to) systemizing your network activities
  • And much, much more!

This audio program was presented to a national association group by premier business coach and consultant, Jack Klemeyer. Join him and turn your networking into a moneymaking machine.

Included: audio, booklet, and worksheet, all for only $24.95.

16 Dec 2013

Home Inventory – A Guide for Homeowners and Renters

EbookCover-Home InventoryNational Inventory Certification Association is serving as a site to help people learn more about the asset inventory industry. Home inventory is the foundation of the “asset” umbrella, and one of the reasons we are offering this ebook in our bookstore.

This website is designed to serve members of NICA, other asset inventory professionals, business owners, and renters and homeowners, we knew it was imperative that we include this book in our online book store. Feedback regarding the information is that people are learning (and surprised) that home inventories are not just for disaster preparedness.

The authors share a decade’s worth of knowledge and experience as they discuss the various reasons homeowners and renters have chosen to hire their professional inventory services. Real experiences add to the conversational tone in this educational but easy-to-read ebook.

For the do-it-yourselfer

If you are a do-it-yourself type of person, Home Inventory – A Guide for Homeowners and Renters is for you! This ebook comes with full-size templates, which will help you complete your home inventory. Learn how to create a thorough, detailed record of your belongings, how to keep it updated, and where and how to store it safely. A variety of options are included, so you can choose the process that works best for you, based on your time and your purpose for creating the inventory.

A resource for many professionals

This ebook is a great resource for accountants, CPAs, estate attorneys, financial planners, insurance agents, and professional organizers. It would also be a thoughful gift for new clients or to add to the end-of-year-planning packets.

Order your do-it-yourself guide for home inventories in our book store. For bulk purchases, contact the authors.

About the Authors

Cindy and Mike Hartman founded their home and business inventory service, Hartman Inventory™, in 2004. Lessons learned from life experiences were the driving factors in the decision to enter the asset inventory industry.

After years of refining their processes, they founded Nationwide Inventory Professionals™. This Business Package and Licensing Agreement assist new business owners to achieve a faster startup and receive continued support.

Recognized leaders in the industry, Cindy and Mike help ensure consistency through ownership of National Inventory Certification Association™, which offers certification, continuing education courses, and professional development through a variety of options in the book store.

All three companies serve the Hartmans’ mission statement: “To help others achieve success.” Whether they are providing an inventory for a home or business client, assisting others as they begin and grow their own inventory company, or overseeing the designation of Certified Inventory Specialist™, the Hartmans are living their passion.

09 Dec 2013

Why Is My PC So Slow?

Why is My PC So Slow coverHome-based business owners, entrepreneurs, and small business owners rely heavily on their computers to conduct business on a day-to-day basis. This E-book is a great resource for business professionals in all industries, and will make a great gift for a new business owner!

A PC self-maintenance guide

You depend upon your computer to keep your business running so when it slows down, so does your income!

The problem with a lot of technical information is that it’s – well, technical. As an instructor for over 20 years, Debbie’s students have repeatedly told her that she has a gift for breaking down the technical into easy, simple to understand content. So whether you’re a novice or a 98 year old, you can do this.

PC maintenance made easy

Why is My PC So Slow? is an easy-to-understand 45 page E-book. You’ll read why you need to maintain your PC, how often you should do it, and most importantly – find out how to do it! Not only are there easy step-by-step directions, screen shots of what you will actually see as you go through the process are included.

Here’s just a sample of what you can expect:

  • The Five Most Important Rules You Need to Know!
  • How to Create Windows Bootable Disks (don’t worry, it isn’t hard to do!)
  • Maintenance How-To (the main section)
  • A Maintenance Frequency Calculator
  • A PC Self-Maintenance Checklist
  • My Personal Tried & Tested Resource List

For the cost of just one ‘dangerous’ software subscription you will have peace of mind knowing that you’re keeping your computer safe, secure, clean and running at optimum speed at all times. And the best news of all? You did it all yourself!

This is a Windows 7 version PDF sized to fit your Kindle or any other device. Just $29.99 in our bookstore!

Meet the Author

Long before viruses and security were front-page topics, Debbie Mahler was educating the public and reporting on them. It was this early groundwork that earned her the title of Symantec Software Partner and Security Specialist. A graduate of National-Louis University, and with over 20 years in the PC repair business, Debbie not only continues to repair and build PCs for her clients, she has educated end-users and educators in local community colleges for more than 15 years. Mahler is an online instructor for Ed2go, a division of Cengage Learning. She teaches introductory and advanced PC Security courses for all English-speaking colleges and universities.

Ms. Mahler is the owner Internet Tech Specialists, a full service technology and training company specializing in strategies centered on the needs of entrepreneurs, solopreneurs and small-to-midsized businesses. From web development and graphic design, to social media support and management, they help you navigate the new digital landscape!

05 Dec 2013

A Business Guide to Asset Inventory

EbookCover-BusinessInventory

As we build the NICA bookstore for asset inventory professionals, we will also provide a variety of resources for business owners and business professionals in all industries. This book is a perfect fit, as it covers the need for an inventory, and is written to assist those who are responsible for protecting their business’ assets.

Protecting your company assets

Whether you are starting, building, or maintaining a business, your time is valuable. This inventory guide covers the many reasons to have an itemized list and photographs of your business assets. You will read what other business owners experienced and how not having an inventory hurt their business, or how having this document was extremely beneficial. If you have the time and desire to create your own inventory, this guide will walk you through the process. However, most business owners do not have the time or resources to create an inventory. Therefore, a guideline of how to choose the right company to serve as an outsourced inventory service provider is also included.

Meet the authors

Cindy and Mike Hartman founded their home and business inventory service, Hartman Inventory™, in 2004. Lessons learned from life experiences were the driving factors in the decision to enter the asset inventory industry.

After years of refining their processes, they founded Nationwide Inventory Professionals™. This Business Package and Licensing Agreement assist new business owners to achieve a faster startup and receive continued support.

Recognized leaders in the industry, Cindy and Mike help ensure consistency through ownership of National Inventory Certification Association™, which offers certification, continuing education courses, and professional development through a variety of options in the book store.

All three companies serve the Hartmans’ mission statement: “To help others achieve success.” Whether they are providing an inventory for a home or business client, assisting others as they begin and grow their own inventory company, or overseeing the designation of Certified Inventory Specialist™, the Hartmans are living their passion.

02 Dec 2013

Building to Excellence – A Guide to Building Authentic Success

Building Excellenc eBook

In an effort to provide resources for all small business owners, not just those in the asset inventory industry, we have chosen this book that guides you through a step-by-step process to achieve excellence!

Do you ever wonder why some people are wildly successful and others stumble through their days looking for success and never finding it? Well, there is no great secret that only a certain few know. But there is an underlying process that only a certain few follow diligently and with their eye on their target to find the success others only dream about.

Learn the step-by-step process

Now you have the opportunity to learn the step-by-step process to build an authentically successful life and business. And the beauty is its simplicity that keeps you living and growing true to your values, your beliefs, your desires and ambitions.

Discover what a positive difference Building to Excellence will have in your life.

Written by premier business and professional growth coaches and trainers Jack Klemeyer and Tommy B. Richardson, Building to Excellence will be one of the best resources you will own.  This ebook can be yours for only $24.95, available in the NICA bookstore.