April is National Home Inventory Month: Find out more
26 Aug 2021

Marketing Minute – Niche Keywords

This Marketing Minute is provided by Associate Member Mary GillenMary Gillen

One of the main reasons to use your niche keywords is to find followers who are prospects, not competitors.

Since you provide home and small business inventory services, search Twitter using the terms “insurance agent” or “estate planner” and the other key words related to those who would be prospective referral sources. Start following those folks. They will eventually learn about you and most likely form interest to meet you face-to-face or virtually. Either way, many will most likely become great referral sources, sending you their clients as referrals.

TIP: For search engine optimization, be sure to include an important keyword phrase in your bio that describes the type of inventory services you offer.

31 Jan 2019

Have You Heard About Voice Search?

Mary GillenDo you have Google Home, Alexa, or Siri? If so, you probably have asked your device to find information rather than type the information into a search bar.

A big THANK YOU to Mary Gillen, our Associate Member who is a guru in Web Development and Marketing! She shared with us that Google has once again changed its algorithm, pointing more importance to voice searching…i.e., using the voice search on your smartphone to find info, or if you are using Alexa or Siri at home to voice search a subject.

To Optimize for Voice Search

Website keywords need to be updated. Voice queries contain conversational words and are longer.

  1. 22% of voice queries are for local content, such as your home inventory business.
  2. Users want immediate results. If some people can’t find you through a voice search, you don’t exist.
  3. Add “structured data” to website pages to index voice search with Google.

Voice search is the new way to find the information your potential clients are most likely using. For assistance with updating your website, contact your web developer or email Mary to discuss this update to your website’s keywords.