Marketing Minute – Lead Generation

Mary Gillen

Lead generation is essential to growing your business. There are many processes you can use to attract prospects and referral sources with the intent of gaining their interest in your business. Each endeavor is with the end goal in mind – gaining a new client or nurturing a referral source who values your service and will refer their clients to you. Two proven activities in lead generation that Mary Gillen suggests are:

Post Comments on Industry/Niche-Specific Blogs

a) Offer advice on other industry/niche-specific blogs by posting your own comments
b) Most blog comment forms allow you to post links back to your own site or blog. Add your link too. This generates traffic and prospects.
c) Be helpful! You do not want to be accused of spamming another blog.

Write a LinkedIn Recommendation a Day

Get noticed by more prospects on LinkedIn by writing one recommendation a day for one of your Connections. Draw attention to yourself. Start the recommendation with an explanation about what you do.

As a home inventory service professional, I provide inventory services to John Smith’s insurance policyholders. I hope you get the chance to work with John, as his customer service is exceptional.”

This Marketing Minute is provided by NICA’s Associate Member Mary Gillen. Are you ready for an upgraded website? Maybe a completely new one? Mary Gillen, Associate  Member, will create YOUR site to represent YOUR business. She is also an excellent writer so she can create professionally written content as well.