Small business owners are extremely busy, and some have stated that they just don’t take the time to answer surveys. So, what does an association or other organization do when they are seeking input from the members of their industry? Since we sincerely do want to hear from you, and also respect your time, we are taking a member’s recommendation under advisement.
She suggested that rather than ask a multitude of questions only once a year, we just ask 2 or 3 questions on a more frequent basis. Since everyone’s email box gets overloaded, she also thought we might want to include the questions in our newsletter, the NICA News. Her belief is that we will be apt to receive more responses when it will take less than a minute of your time, and the link is right there in the newsletter, making it extremely convenient. Also, by being included in the newsletter, we are reducing the amount of emails you ‘ll receive from us AND your responses will remain anonymous.
We also decided to include the survey questions within our blog, because whether you’re a member or not, your input about our industry is very helpful.
Your responses will enable us as an association to learn what we need to work on and what we’re doing right. While you’re here, just click on this link, answer 3 short questions, and you’ll be on your way. Oh! And if you don’t receive the newsletter, click here to sign up for our future monthly issues!