April is National Home Inventory Month: Find out more
13 Jun 2019

Marketing Minute – Search Engine Optimization

This Marketing Minute is provided by Associate Member Mary Gillen, who is an expert in SEO, marketing, responsive websites, and ADA compliant websites.

Whether your website was built years ago or is fairly new, it’s a good idea to periodically review the keywords you’re using and evaluate whether you should add new words or edit them.

Trends change, and using the proper keywords will help keep your website an easy site to be found when people are searching for your home inventory service. Following are some tips to help you with Search Engine Optimization for your website.

Conduct keyword research

Determine the words and phrases your potential clients use when searching for your service. Once you find the keywords, build a master list of them to be used in your online marketing. Following are three websites that provide keyword tools:

Wordtracker: https://www.wordtracker.com
Ubersuggest: https://ubersuggest.org
Google Keywords: https://adwords.google.com/select/KeywordToolExternal

When using Google’s Keyword Tool, select “Exact” as the Match Type on the keyword results page. This will filter your results so you have a more concise list.

Search for “long tail” keyword phrases

“Long tail” keyword phrases contain between three to five words. Use a keyword tool (listed above) to find these keyword phrases for the services you offer (i.e., specific to home inventory, collections inventory, loss inventory, appraisals, etc.). Create and download a list (either as a text or Excel file) of these long tail phrases. Be sure to incorporate these phrases in your website and blog content

Add Facebook “Like” buttons to your website and blog pages

As far as the major search engines are concerned, the Facebook Like button acts like a trusted referral. Facebook Likes act as a “link-back” to your Website or blog content, and you receive search engine ranking credit as a result.

Use responsive web design for Google SEO

Smartphone use for business grows every day. How does this affect your site’s search engine optimization? Google recommends marketers use responsive web design, which is the process of serving the same HTML code for all devices (laptops, tablets, smartphones) and using different CSS stylesheets to serve up the correct content formatting for each device (so your website will respond – expand or contract – according to the size of the devise screen). This ensures that all devices are working off the same set of URLs with no content duplication…something that Google likes a bunch. Find out more about responsive Web design by contacting Mary Gillen.

20 Mar 2017

Meet Mary Gillen, New Associate Member

We have received many compliments about the new NICA website. Some have stated that it’s clean, easy to navigate, has great information, and a quote that says exactly what we were going for – “I love the positive visuals.”

There is one person to thank for this, and she is our Associate Member, Mary Gillen. Here is why we are so glad to have her as one of our members, ready to create website, marketing, and social media assistance for our members.

Using her more than 20 years of Web development experience to build sites for tech companies, associations, non-profits and small businesses, Mary Gillen blends professional design with measurable business results. The perfect example of her work is to peruse the new NICA website when it launches (she did a fantastic job!). Whether you need a few tweaks or an entirely new website, you will find Mary is extremely talented and professional. From adding a blog page to an existing site to creating a fully searchable directory, your issue becomes her successful project.

Websites, SEO, Copywriting, Content Marketing

  • Keyword Research – How do your prospects find you on the Web? You can expect shifts in how people search, perhaps due to market conditions or changes in product or service demand. So, if your Web site was optimized for keyword phrases a year ago, it may be time for a keyword phrase “tune-up.”
  • Copywriting for Both Web & Print – Copywriting is one of the most essential elements of effective online marketing and print business communication. Effective copy sells your services. She has written hundreds of brochures, technical manuals, and Federal government RFP proposals in addition to writing for the Web and producing online marketing copy for commercial and private organizations.
  • Content Marketing – Every business person serious about marketing his/her business today must publish blog posts, Twitter tweets, Google+ shares & YouTube video content consistently throughout the business week. Why? Search engine optimization. Consistently publishing quality content to your blog, Twitter, Google+ and YouTube accounts is the way to get there. She has developed a Content Marketing Plan that can be used for Business-to-Consumer (B2C), Business-to-Business (B2B) or Business-to-Government (B2G).

For all of your website, content, and social media needs, Mary Gillen can help you reach the next level with your business.