Marketing Minute – The Rule of Thirds

This Marketing Minute is provided by Associate Member Mary Gillen

Creating YouTube videos is a great way to promote your home and business inventory services. Knowing where to place yourself or the person sharing the information will make the video more eye-appealing.

According to Wikipedia, “the rule of thirds” is a compositional rule of thumb in visual arts such as painting, photography, and design. The rule states that an image should be imagined as divided into nine equal parts by two equally-spaced horizontal lines and two equally-spaced vertical lines. The important compositional elements should be placed along these lines or their intersections.”

Keep this in mind when you are shooting your online videos for YouTube. We are all tempted to film the video subject in the center of the frame. As you see in the screenshot of the young girl, she is looking towards the center of the screen. By positioning the video subject to the left or right of center, you get a much more interesting shot for viewers to look at, and you are following the rule of thirds.